Hello and welcome to my online portfolio! I'm a passionate Art Director and hands-on Designer who has been working in the Bay Area for the past 20 years. I have extensive experience in brand strategy, creative development, advertising and all aspects of design, both printed and in pixels. I possess excellent creative skills with a clean, sophisticated design sensibility. I'm also a Taurus, which means I'm dependable, responsible, and dedicated to my work!

 

In my spare time, you will often find me dancing in a Zumba class, attending a music concert or comedy club, cheering on the sidelines of a volleyball tournament, participating in volunteer opportunities, or planning out fun-themed events and fundraisers.

 

Thank you for taking the time to visit my website!

 

 

/ Work Experience /

 

ROKU, INC.

Senior Designer  

• Develop and deliver design work from initial concepts to producing final print-ready assets to support Roku product retail merchandising including in-store displays, shippers, end caps, and signage

• Drive and produce seasonal campaign development and integration across customer touch points (packaging, in-store marketing, promotions, online, advertising, on-device)

• Produce final assets to Dev team to ensure designs are accurately produced and brought to life for email, etail sites, and in digital media

• Partner with cross-functional teams on initiatives that support product launches and OS releases that increase conversion and key performance metrics

• Work independently and collaborate with others to problem-solve and deliver best-in-class visual design solutions that further our mission of creating great brand experiences

• Use data gathered from main stakeholders, consumer insights, marketing analytics to impact design thinking and provide print and digital solutions that support business objectives.
  
   

SEAGATE TECHNOLOGY

Senior Design Lead  

• Worked collaboratively with Creative, Editorial, Product Marketing, and Internal Communication teams to evolve the Seagate brand and establish its brand narrative

• Created new global brand guidelines and presentations across the entire organization

• Lead strategic development of campaigns, product launches and integrated marketing communications

• Elevated visual style and improved user experience of new web page templates, landing pages, and PDPs

• Conceptualized, designed and produced web initiatives that are aligned with business objectives and metrics

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R2INTEGRATED (formerly CATAPULTWORKS)

Art Director  

• Designed integrated digital and print campaigns with solutions that build a cohesive brand

• Translated established marketing strategies into clear, concise, appealing visuals that are consistent and generated memorable customer experiences

• Managed client expectations from initial conception through final deliverables

• Kept all production deadlines while maximizing project budgets

 

SOME CLIENTS INCLUDE:

Adallom, Citrix, Chevron, CyberSource, Delphix, IBM/Silverpop, Imperva, Microsoft, PG&E, Proofpoint, ServiceNow, The Irvine Company, ThreatMetrix, Veritas, Vormetric

 

 

DECCA DESIGN (formerly DECAROLIS DESIGN)

Art Director Contract  

• Initiated creative solutions and directed the development from concept to completion 
  for a variety of projects across multiple mediums – from print to pixels

• Presented visual solutions and helped communicate marketing strategies behind design ideas and executions

• Established marketing strategies and techniques

 

SOME CLIENTS INCLUDE:

Abbott Vascular, Cisco, Fine Science Tools, Fountainhead, HLM Venture Partners,

Kleinfelder, Meru, Pivot Medical, PowerSpeaking, Synaptics, Teradici

 

 

LIQUID AGENCY

Senior Designer

Designer Contract

• Took role as the lead on projects for key clients, including conducting conceptual exploration, establishing direction and design solutions, and ensuring successful implementation of that direction through production

• Engaged with the Creative Director on a strategic level; brainstorming, sketching, verbalizing ideas and strategizing directions prior to execution

• Led Junior Designers to create concepts, comps, layouts and final art in a wide range of graphic and digital applications

• Looked at the bigger picture of a creative campaign, not just each design project separately

• Supported constructive, working relationships among creative team and clients, vendors, partners, freelance designers, photographers, writers and illustrators

 

SOME CLIENTS INCLUDE:

8x8, Amyris, Ernest Packaging, Hitachi Global Storage Technologies, Intel, Kareo, Microsoft, Numonyx, SagePay, Sezmi, Sony, The Licensing Company (Budweiser), VMG Partners

 

 

OROSA DESIGN

Art Director/Design Consultant 

• Provided creative consultation, concept direction and design production of marketing deliverables for both print and digital including collateral, tradeshow graphics, powerpoint presentations, website design, packaging, advertising and environmental graphics

 

SOME CLIENTS INCLUDE:

Dragonfly Designs, Gwen Francis Design Group, LinkedIn, Noodle & Boo, Orloff/Williams, PaperSky Design, RH-USA, ShotSpotter, Sic ‘Em Advertising, Simply Hired

 

 

CINTARA CORPORATION (formerly Tollner Design Group)

Senior Art Director

• Responsible for management and art direction of the design and production teams; initiated creative solutions and development of ideas from concept to completion

• Researched projects, set timelines and allocated resources to guarantee product delivery

• Directed and coordinated studio or location photo shoots

• Improved and implemented processes and practices to streamline projects

• Ensured all projects got approved for quality control and was preserved at the finest level

• Demonstrated ability to work within defined budgets and scheduling parameters; planned creative expenses for assigned projects

 

 

/  Skills and Attributes  /

• Executes multiple project initiatives simultaneously, yet work at a fast pace

• Creatively turns strategies into strong visual solutions

• Proven ability to communicate effectively with stakeholders, clients, and vendors, meeting deadlines and remaining within budget

• Aesthetic and typographic sensibilities with an attention to detail make for beautiful results and preserving work at its best

• Solid expertise of Creative Cloud software and modern web/digital design tools including Photoshop, Illustrator, InDesign, XD, Acrobat, Figma) and Microsoft Office Suite (PowerPoint, Word, Excel) 

• Able to create for web, mobile and microsites with experience in responsive design

• Current with web design technologies, trends, and techniques

• Works well with developers to execute digital deliverables; knowledge of HTML, CSS, UX/UI best practices 

• Self-motivated individual who take ownership

• Hands on and team oriented

• Ability to adjust plan and react as needed

 

 

/  Education  /

BACHELOR OF FINE ARTS, GRAPHIC DESIGN

University of the Pacific

 

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/  Endorsements and Recommendations  /

linkedin.com/in/rachelle-orosa-3683902

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/  References  /

Available Upon Request